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Gruns
← Breakdowns Funnel breakdown · Gruns · captured 2026-09-19 draft · awaiting review

Grüns talks to GLP-1 users about the side effect nobody names, then sends them to a seven-reason listicle whose first reasons are the ads' own lines, from better poops to nutrition per calorie.

The Listicle5 ads · 0 livelongest running 113 doffer: Save 61% + Free Shipping open in library ↗

1 · The argument, in one line

Top ad opens
“Grüns Superfood Gummies pack 21 vitamins and minerals, 6g fiber, and prebiotics into a pack of tasty gummies to support energy, gut health, and wellness daily!”
→
Page headline
“7 Benefits GLP-1 Users Love About Grüns (Besides the Poops)”
→
Offer
“Save 61% + Free Shipping, then 30-Day Money-Back Guarantee”

Message match: Continuous. Every ad leads on fiber, gut health and nutrition, four of five name GLP-1 in the words, and the rank-3 video reads out the page's own reasons in order (better poops, nutrition per calorie, energy, habit).

2 · The ad set

creatives5 ads, 4 distinct creatives: ranks 2 and 4 share one video, copy and end card; ranks 3 and 5 share headline and primary text over different videos
formats4 UGC talking head (ranks 2 and 4 inferred from the script, stored image is only the end card), 1 Stat headline carousel
hooks2 Problem, 1 Curiosity, 1 Story, 1 Outcome
angles3 distinct across 5 ads: 2 Pain avoidance, 2 Unique mechanism, 1 Desired outcome
proofTestimonial and before/after in 2 ads (the same video twice), statistics and a 30-day guarantee on the rank-1 card image, none in 2
Diversity read

One persona, a few doors in. The duplicated video opens on the plumbing, 'The constipation was literally ruining my life', the rank-3 video on a promise, 'Four reasons why GrooNZ is called GLP1's new bestie.', and the rank-5 video on a story, 'I have been on a GLP-1 for over three years now'. The rank-1 card is the odd one out: its copy, 'Nourish Your Gut with Grüns', never says GLP-1 in the text. It is a small portfolio on one persona, thinner than five ads suggests because two are the same creative.

3 · The top ad, beat by beat

headlineOutcome open“Nourish Your Gut with Grüns”
text 1Product + specs“Grüns Superfood Gummies pack 21 vitamins and minerals, 6g fiber, and prebiotics”
text 2Format“into a pack of tasty gummies”
text 3Benefits“to support energy, gut health, and wellness daily!”
CTACall to action“Shop now”
Stat headline carousel · Outcome hook ('Nourish Your Gut with Grüns') · Desired outcome angle ('support energy, gut health, and wellness daily!') · carousel, only the first card stored, 82 days live, no duration

4 · The page, in order

01 Hero + reviews + discount 02 Reasons 01-05: GLP-1 problem, ingredient, benefit 03 Reasons 06-07: clinical study, survey stats, 1M+ customers 04 Birthday price, 61% off, guarantee 05 GLP-1 reviews 06 Us vs. Them 07 Testimonials 08 Clinicians, guarantee, SMS capture

The discount and 'Try It Risk-Free For 30 Days' sit in the hero, then five reasons run the ad's pattern (a GLP-1 problem, the ingredient, the benefit) and the proof reasons sit directly before the buy box. After the offer the page restates proof and the guarantee and closes on a 55% SMS capture.

5 · Why it works

  • The video's list is the page's list.. The rank-3 video counts off 'First up, better poops.' and 'Second, these gummies pack the most nutrition per calorie.' The page's reasons carry the same headings, 'Better Poops (Seriously)' and 'The Most Nutrition per Calorie on GLP-1s', so the click continues the argument instead of restarting it. · “First up, better poops.” · “Second, these gummies pack the most nutrition per calorie.” · “Better Poops (Seriously)” · “The Most Nutrition per Calorie on GLP-1s”
  • The persona is named at every step.. The rank-5 video opens 'I have been on a GLP-1 for over three years now'. The page puts 'FOR GLP-1 USERS' above the headline, names them in '7 Benefits GLP-1 Users Love About Grüns', and titles its reviews 'Real Reviews From GLP-1 Users on Grüns'. · “I have been on a GLP-1 for over three years now” · “FOR GLP-1 USERS” · “7 Benefits GLP-1 Users Love About Grüns” · “Real Reviews From GLP-1 Users on Grüns”
  • The embarrassing benefit goes first.. The duplicated video opens 'The constipation was literally ruining my life' and pays it off with 'I went from pooping once a week to every single day.' The page's reason 01 says the same thing plainly, 'GLP-1s are famous for slowing digestion and that often means, well, no poops.', and a testimonial echoes the ad's result. · “The constipation was literally ruining my life” · “I went from pooping once a week to every single day.” · “GLP-1s are famous for slowing digestion and that often means, well, no poops.” · “Within 5 days, I was going to the bathroom every single day.”
  • The same numbers survive the handoff.. The ad copy promises 'Grüns gives you 6g of prebiotic fiber per serving—no powders, no prep.' and the page repeats 'Grüns delivers 6g of prebiotic fiber'. The rank-5 video's '20 calories gets me over 20 vitamins and minerals' becomes the page's 'in just 20 calories (sugar-free version)'. · “Grüns gives you 6g of prebiotic fiber per serving—no powders, no prep.” · “Grüns delivers 6g of prebiotic fiber” · “20 calories gets me over 20 vitamins and minerals” · “in just 20 calories (sugar-free version)”

6 · What to take

  • Script one video as your page's listicle read aloud: same reasons, same order, and use its lines as the page's section headings.
  • Put the persona's name in three places: the ad's first sentence, a pill above the page headline, and the headline of the reviews section.
  • Make the benefit people won't say out loud reason 01, and back it with a customer line that gives a number of days.

7 · Watch-outs

  • The discount changes at every step: the rank-1 card image says up to 50% off, the video end cards up to 45%, the page 61%, and the SMS capture 55%. The page number is higher, but four different numbers invite doubt.
  • The set is thinner than it looks: ranks 2 and 4 are the same video, all five ads were inactive at the pull, and the rank-1 ad names GLP-1 only on its image, not in its copy.
FOR THE REVIEWER
  • The top ad is a carousel with no transcript and no labelled beats, so its beats are its copy fields (headline, primary text split into three phrases, CTA) rather than timestamps.
  • The rank-1 card's stats (84%, 80%), guarantee pill and 'up to 50% off' band, and the 'up to 45% off' end cards on ranks 2 and 4, come from label frame descriptions, not quotable text.
  • Ranks 2 and 4 are typed UGC talking head from the script alone; their stored image is the end card, so the format was not seen.
  • Message match is Continuous per the labels, but the rank-1 ad's copy does not mention GLP-1 and its on-image offer differs from the page; a reviewer may prefer Partial for that ad.
  • Section 15 store reviews include non-product items (tote bag, hat).
Meta Ad Library pull (5 ads, all inactive; pull date not in input); page captured 2026-09-19; Whisper transcripts for 4 videos; labels verified 2026-09-27. Nothing here is estimated. Every quote is copied from the ad or the page. Meta publishes no spend or results; nothing here is a performance claim.